DraftKings Inc. (DKNG) fair value analysis
Nasdaq · Updated 2026-09-07
DraftKings Inc. is a sports betting and iGaming company that offers online wagering on professional and amateur sports events as well as digital casino games. The company operates its platform across multiple U.S. states and internationally in select markets.
Valuation status
Awaiting full valuationDKNG does not yet have sufficient validated earnings history for a full Forward Fair Value verdict under our standards — we require at least six validated trailing price-to-earnings windows before publishing one. TickrTrends re-evaluates every covered stock weekly; a verdict publishes automatically once enough validated history accumulates.
- Last price
- $23.50
- Sector
- Consumer Cyclical
- 12-month range
- $22.16–$35.66
Derived indicators
Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.
- Quality grade
- C
- Leverage
- High
- Margin trend
- Expanding
- Revenue growth
- Strong
- RSI zone
- Neutral
- 50/200-day trend
- Downtrend
- 52-week position
- The bottom quarter of its range
- DCF cross-check
- Overvalued
What our data shows for DKNG
- Our model validated 3 trailing price-to-earnings windows for DKNG, built from quarterly earnings records.
- Shares are trading in the lower third of their 12-month price range of $22.16–$35.66.
- The 14-day relative strength index sits at a neutral 56.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for DKNG
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
How Forward Fair Value works
TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.
Recent DKNG news
TickrTrends' derived news-sentiment signal for DKNG is currently leaning positive, computed from recent coverage.
- DKNG Looks 54.1% Undervalued on GF Value™ Amid Price-to-Sales Concerns (gurufocus.com, 2026-09-05)
TickrTrends take: DraftKings trades in the Consumer Cyclical sector where valuation metrics carry particular weight given sector sensitivity to economic conditions and consumer spending patterns. The GF Value assessment suggesting significant undervaluation creates a data point for consideration, though TickrTrends currently maintains an awaiting full valuation stance on DKNG, indicating additional analytical work is needed before a complete verdict emerges. Investors focused on valuation fundamentals should monitor how price-to-sales dynamics evolve alongside broader sector trends before drawing conclusions about intrinsic value. - Amazon.com vs. DraftKings: Which Consumer Stock Is a Better Buy in 2026? (finance.yahoo.com, 2026-09-03)
TickrTrends take: DraftKings operates in the Consumer Cyclical sector, where valuation metrics become particularly sensitive to economic cycles and consumer spending patterns. The company's current TickrTrends status of awaiting full valuation suggests that sufficient data points are still being accumulated to establish a comprehensive valuation assessment. Investors focused on valuation should monitor when TickrTrends completes its analysis, as the timing of that full valuation release may help clarify DKNG's relative positioning within its competitive landscape. - DKNG Maintained by Bernstein -- Price Target Raised to $29.00 (gurufocus.com, 2026-09-03)
TickrTrends take: Bernstein's maintained rating on DraftKings with a raised price target to $29 reflects analyst confidence in the company's fundamentals despite market conditions affecting consumer cyclical stocks. For valuation-focused investors, the significance of this target depends on where DKNG trades relative to the $29 level and how it aligns with the company's earnings growth trajectory. As TickrTrends awaits fuller valuation data on DKNG, watching how the stock responds to this analyst view may provide clarity on whether the market has adequately priced in the company's near-term prospects in the consumer discretionary space.
What people are saying
Follow the DKNG conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.
Frequently asked questions
Is DKNG stock undervalued?
DKNG does not yet have sufficient validated earnings history for a full Forward Fair Value verdict under TickrTrends' standards; it is re-evaluated every week.
What is DKNG's TickrTrends verdict?
DKNG is currently marked 'Awaiting full valuation' - a verdict publishes automatically once at least six validated trailing P/E windows accumulate.
Is DKNG overbought or oversold?
DKNG's 14-day RSI is in neutral territory - neither overbought nor oversold.